Online Marketing in York, PA
We manage paid online advertising campaigns for our clients so that their business shows up when potential buyers search for their products and services.
Our Google Ads Management process includes:
- Campaign Setup – Build campaign based on requirements
- Ongoing Campaign Management – Manage campaign, keywords and ads to achieve client goals
- Campaign Goal Options – With client consultation, we configure Google Ads campaigns to maximize effectiveness.
- Remarketing/Retargeting – Manage retargeting campaign to show ads to people who have visited the client website
- Mobile Ad Campaign – Manage mobile ad campaign
- Display Advertising – Manage contextual and site targeted campaigns
- Account Review & Reporting
Google Ads Campaigns (PPC)
Utilizing Google Ads or Search Engine Marketing (SEM) and York, PA PPC for your business can be a great marketing investment depending on your industry, target market, and industry competitiveness. Google is dynamic search engine, changing constantly to encourage more users to click on the paid search section, with the secondary goal of maintaining the user experience in the process.
Local Google Ads Campaign Management for York PA Businesses
Although Google Ads and the industry of Pay-Per-Click can be an investment, Flash Avenue works with business clients to optimize and strategize the very most effective terms to target on Google. Additionally, our staff examines ways to improve a client’s Ads’ Quality Score, which decreases the cost-per-click and increases cost effectiveness long-term.
Our company generally recommends setting a feasible monthly budget that a client is comfortable investing, and starting at a minimal cost level with a general investment range in mind. This strategy allows us to test different ads as well as target different keyword phrases with duo-fold purposes: 1) to aid in increasing website traffic and
2) to attract qualified customers in a fairly short amount of time, especially compared to other search engine strategies like SEO.
The Difference Between Google Organic Search (SEO) and Google Ads (SEM)
While conflicting opinions exist throughout online marketing as to which strategy is better for utilizing Google search traffic to generate leads and customers, the difference is simple.
Organic Search listings require no payment; they are natural listings that show based on Google’s algorithm and a website’s supposed trustworthiness and relevancy towards a specific search query. These listings normally appear below the paid listings and can consist of a Google Maps section 3-Pack and around 10 listings per page on Google.
Google Ads, paid search listings, appear at the top and occasionally at the bottom of Google search Result Pages, also known as SERPs. A bidding algorithm through Google Ads captures these ads, commonly on a cost-per-click basis. However, paid search listings, for the most part, constantly rotate position. Although a business can appear at the top of a SERP through paid search by one user, the next user who conducts the exact same search query later that day or week may not see the same result – neither in the same position – nor even appearing at all.
An effective free tool that is provided by Google for determining the average monthly search volumes for a particular phrase or word is the Google Keyword Planner. Our professional opinion at Flash Avenue SEO Services is that effectively executed York PA SEO (Organic Search) and SEM can work together to be a very potent strategy for a business. Likewise, SEM with Google Ads can supplement business website traffic while search engine optimization efforts are gaining traction.